STEALING THE HALF TIME SHOW
7-Eleven wanted to keep audiences engaged throughout the 7-Eleven Slurpee Cup. Redwood BBDO crafted a halftime show so good it rivalled the entertainment provided by the tournament itself.Rocket-powered promotion
The Rocket League Championship boasts over 40 million players on streaming services. Audiences of 200,000+ regularly tune in live to watch their favourite pro teams pilot hyper-acrobatic, rocket-powered battle cars as they try to send a careering giant ball into the opposition's goal. Popular US-based convenience store 7-Eleven had already created a bespoke Rocket League event – the 7-Eleven Slurpee Cup – to promote its new Slurpee drink in-store. 7-Eleven wanted to keep audiences engaged throughout the show – even at halftime. Redwood BBDO's brief was to craft a halftime show so good it could rival the entertainment provided by the tournament itself.21 cameras
Redwood BBDO’s big single idea was to pair two high-profile influencers with a pair of professional Rocket League players and have the teams battle it out in a best-of-three 2v2 grudge match. The halftime show starred ex-footballer and Ted Lasso actor, Christo Fernandez and the world’s first Arab female NASCAR driver Toni Breidinger. Redwood’s studio agility and production muscle allowed us to deliver at pace. Redwood BBDO deployed eight physical cameras shooting participants in LA, London and Chicago as well as 13 in-game cameras providing footage. We piped all 21 feeds to our London gallery and edited them into a long-form, 20-minute show streamed as live via Twitch. Later, Redwood BBDO cut the footage to create a four-part series – all in budget-saving two weeks.Sold out
Redwood BBDO’s storytelling craft underpinned by our guiding Better/Faster/Cheaper principle meant the brand was able to own halftime in a way ads or bumpers never could. 7-Eleven sold out of every limited-edition line linked to the sponsorship."7-Eleven sold out of every limited-edition line linked to the sponsorship"