Reinventing premium
As Volvo’s global content agency, we helped the car-maker roadmap towards a more premium space, creating beautifully crafted stories with a distinctly Swedish tone that touched on all aspects of the brand’s output in 50-plus markets.Honorary Swedes
A longstanding and trusted content partner to Volvo, our collaborations ranged from updating its SEO strategy to crafting speeches for the CEO, and even creating the brand’s official history documentary. Particularly important to the push towards premium however, was the development and rollout of a new social-first, storytelling tone of voice and VI across 50 global markets.Swedish soul
To develop a tone of voice for modern premium audiences and brand behaviours for more digital buying journeys, our insight was that the emerging ‘experience economy’ gave Volvo an opportunity to reframe luxury on their own terms; to look beyond the badge and take on the German giants worldwide by tapping into Volvo’s uniquely Swedish soul.Data-driven creativity
By using data to map gaps in the customer journey we were able to create launch content that flexed to fill specific channels and needs – from fun social shorts targeting dog owners for the practical V60, to elevating a humble brochure into a style magazine for the more hip XC90 model. We also developed a shooting style inspired by Scandinavia itself, typified by the sweeping romantic drama we created to launch the luxurious V90.
Volvo cars
Cover issues
