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Bad Madam Introducing our branded programming studio
Ambitious and authentic brand stories by Bad Madam
True stories need pure storytellers. Bad Madam is Redwood’s branded programming and long-form film production arm, run by our Head of Development for Branded Programming, Ben Padfield. Having spent the last decade pioneering content monetisation and IP creation models for brands, Ben brings a wealth of unique experience to Redwood, along with Bad Madam’s impressive network of filmmakers, from Emmy and BAFTA award winners to the most exciting up and coming talent.
Work / Ferrari Racing Hybrid
Ferrari / Racing Hybrid
Challenge Launch Ferrari’s first-ever Hybrid car, the SF90, underlining it’s race car heritage and technological innovations to a global audience – all without voiceover or on-screen subtitles.
Solution Ferrari’s cars are so beautiful, the brand had never considered using CGI to help them tell true stories. But to create a simple narrative about this breakthrough car without distracting from its incredible performance we augmented our breathtaking track footage with a wireframe CG glitch to reveal the F1 DNA under the hood.
Work / IKEA Inspiring Kitchens
Work / IKEA
Challenge How can we convince new kitchen buyers that a trip to an IKEA kitchen showroom is worthwhile?
We bring the experience of an IKEA kitchen showroom alive, right in front of their eyes. Using a captivating animation style, we transformed the perfectly styled sets into real, lived-in kitchens, giving online shoppers a sense of the ‘Wonderful Everyday’ brand promise to be discovered instore.
Case study / HP Showcasing value with true leadership for HP
Showcasing value with true leadership for HP
In a sector ridden with tech hype, we helped HP cut through with authentic, in-depth leadership content. Using a unique combination of journalism and creativity we turned the heads of decision-makers with high-value insight across a breadth of sectors.
Work / Barclays Beyond 100
Barclays Private Bank: Beyond 100
Challenge Persuade high net worth individuals that Barclays Private Bank would look after their long-term interests.
Solution Based on insights about the importance of legacy, we created Beyond 100, a long-form documentary looking at the science of longevity. Featuring interviews with a global cast of respected scientists the ten minute film was authentic and authoritative, creating the perfect platform for Barclays Private Bank's own experts to talk about their approach to long-term wealth management.
Case study/ Consideration A smart new home for Virgin Media
Optimising CRM to get Virgin Media bigger audiences
Redwood’s alliance with Virgin Media was established more than a decade ago via print. Thereafter, we created their triumphant CRM system, uncorking larger audiences by optimising SEO. This Redwood-produced video explains the latest chapter in that evolution: making their user-experience more personalised, while simultaneously reeling-in more devotees.
Case study/ Global Ideas that travel for AkzoNobel
Ideas that travel for AkzoNobel
AkzoNobel has been a client since 2015. As this Redwood-made Keynote video explains, we’re currently accountable for creating all of their content in 70 different global markets. Amazingly, every single asset is delivered by a small, flexible editorial team and outstanding project management.
Work / Mazda Open
Mazda / Open
Challenge Showcase a new electric car that featured distinctive ‘freestyle’ opening doors in European urban settings for an upscale millennial consumer. The twist? Our only access to the brand new car was a non-driving model in a Japanese studio.
Solution With a combination of cutting-edge CGI, real world shooting and smart composition we were able to create a simple visual story which brought to life the open mindset of the target audience and the open cabin design that made Mazda’s new car so distinctive.
Work / Z by HP Alaskan Adventure
Work / Z by HP
Solution Adventure photographer Jody MacDonald was one of six global ambassadors, we identified and managed for Z by HP. As well as appearing at events and producing feed-ready content for their own social channels – we created true story films of each influencer working with the Z by HP range in their natural habitat. For Jody that meant hopping on a helicopter to an Alaskan glacier...
Case Study Ads for advertisers for Google/YouTube
Truly integrated marketing for a very tough crowd: marketeers
From attention-grabbing above the line campaigns for YouTube to hardback print books for Google, this is the true story of one year of work for our fastest moving and fastest-ever growing account.
Case Study Making the complex simple in B2B
Telling true stories for blue chip B2B clients like FedEx, Arup, HP and Google
From social shorts and infographics to long-form film and thought-leadership white papers, Journalism x Creativity means we can really get under the skin of B2B brands that need true stories with more depth. .
Work / FedEx Delivering Brexit confidence
FedEx / Delivery Brexit confidence
Challenge Help our overseas shipping customers see past the current news headlines and understand exactly what will happen to their packages in the event of no deal – transforming Brexit uncertainty into clarity and confidence.
Solution Just one film in the fast and responsive content series we ran for FedEx throughout 2019 as the news headlines kept changing. As the likelihood of No Deal peaked in late summer and FedEx faced lots of customer questions, we rapidly created this simple and reassuring explainer video, designed and animated by our agile content studio.
Work / Arup Shaping the connected world
Promoting Arup’s ability to digitally connect the built environment with real lives
Arup was already admired for its design and engineering solutions, but it sought further fame for its digital expertise. Despite boasting considerable capability, it nevertheless needed a new services blueprint.
Identifying that Arup required a fresh language to connect the flow of information to the elegance of building design, Redwood used ballet in this campaign as our visual metaphor for digital leadership. Continual, graceful movement became the connective link that brought together the people, places and data that shape Arup’s world.
A 15% rise in traffic to their website
Storyteller Network Meet our storytellers… then become one
Redwood is an ever-expanding collective of storytellers
If you are a journalist with sector knowledge or a creative with a specialism you could be part of our freelance network. Every storyteller we feature on this site gets PAID just to join the network – not to mention the chance to work for dozens of brilliant brands. If our video inspires you to find out more send your reel or portfolio or plain old CV to Matthew.firstname.lastname@example.org. See current opportunities here.
Work / Mazda Mazda3 Launch
Challenge Create a global reveal film for the new Mazda3 – an important milestone in the brand’s shift into a more premium space
Solution Conceived and produced in under two months for a world premiere at the LA Motorshow, the idea was to reflect the brand’s own ambition, including the CEO’s own words, in a short narrative film that felt like a significant brand announcement but also showcased the beautiful new car. Delivered in a wide variety of edits it has been used an ATL ad in both North America and Japan.
Work / Aston Martin A different kind of brand book
Aston Martin – The Book (final trailer)
Challenge: A great British brand, Aston Martin had been revitalised under new ownership but the leadership team felt that their visual identity and photography had not kept pace with their advances in automotive design. Unable to compete with Italian rivals in terms of marketing spend they also needed an elegantly simple solution.
Solution: We realised an ambitious art book could be the perfect vehicle to revitalise the brand's visual identity. Redwood ECD Paul Kurzeja personally gathered eleven of the world’s best fashion and lifestyle photographers to re-imagine Aston Martin’s past, present and future. Each of the ensuing 475-page volumes glimpsed in this trailer film weighed five kilos and carried a basic price tag of £2000.
Case Study / Aston Martin Driving Aston Martin towards a billion dollar IPO
Aston Martin: Back to the Future
Case Study: Twelve months as Aston Martin's content agency, from breathtaking history book to future IPO
Work / Barclays Barclays: Meet Derek
Barclays: Meet Derek
Challenge: Barclays wanted to make a statement to a niche audience of corporate IT folks about the perils of data processing fraud. But instead of presenting their concerns in a downbeat manner, they wanted to leave viewers feeling inspired.
Solution: Redwood invented ‘Derek’, the hesitant IT hero in the film above, who becomes an office legend after using common sense.
Work / National Lottery The video that broke England Rugby's website
The video that broke England Rugby's website
Challenge: Cut through marketing noise around the Rugby World Cup to showcase the National Lottery’s support for grassroots rugby
Solution: A surprise match at Twickenham starring two schoolboy teams and England’s coaching staff. Shot in 90 minutes and edited in two weeks on a shoestring budget, this was the most popular video on England Rugby's social channels throughout the entire World Cup
Work / Mazda Step into half a century of Japanese design
Spending the night with Japan's quirkiest cars
Challenge: Bring to life Mazda's heritage of craftsmanship and design
Solution: We sent three car journalists into Mazda's underground car museum... Through unprecedented access to some of the rarest cars in the world, our journalists showed off Mazda's quirkiest and most interesting models from the last fifty years. Undeniable proof of Mazda's role as pioneers of Japanese car design and engineering.
Redwood expertise: Discover the five types of content you need
Discover the five types of content you need
At Redwood, based on 35 years of experience and expertise, we have outlined the five types of content any brand needs to help customers make better decisions faster. And if that doesn't simplify things enough, we've plotted them on a foolproof model to help brands plan content and identify gaps in their customer journeys.
Insight/ 360º Case study Driving evaluation paths for Volvo
Driving evaluation paths for Volvo
This 2018 video for Volvo, produced by Redwood, is a prime example of how our Content Loop influences the right customers to buy the right products at the right time. Volvo was releasing two cars targeted at separate demographics similar in age. To prevent one market from cannibalising the sales of the other, we timetabled content guaranteed to chaperone both customer types in tandem towards the evaluation stage before completing each purchase.
Case Study Giving UGG Australia fashion creds
Repositioning UGG Australia as more than just fluffy boots
Working with five of the world's hottest influencers, this multi-channel content campaign showcased UGG Australia's role as a credible fashion brand. Taking it from comfy footwear to a sexy, stylish choice...
Case study/ Relationship Going above and beyond for Land Rover
Going above and beyond for Land Rover
After 18 years hatching best-in-class automotive assets for Land Rover, this year Redwood augmented its award-sweeping One Life platform. Now encompassing automotive travel shows for the National Discovery Channel, 92% of people surveyed confirmed that they would consider buying a Land Rover for their next car. This is a video of a Keynote presentation.
Case Study Tackling Mumsnet for Barclays
Connecting Barclays to the UK's most powerful community of women
Launching and building a content programme on the Mumsnet site, helping parents manage their family's finances and achieve their business goals. The Barclays on Mumsnet programme was Barclays' first significant social media activity, including live content, videos, competitions and interactive tools.
Sector expertise/ B2B We are specialists in B2B content solutions
We are specialists in B2B content solutions
Redwood’s segment connoisseurs are dedicated to their divisions, with B2B making up our fastest growing sphere. Thrilled clients include Google, FedEx, and HP, as explained in this video capture of a Keynote address.
Case study/ B2B Micro thought-leadership for Arup
Micro thought-leadership for Arup
Global engineering giant Arup has been a Redwood client since 2017. As well as digital and social content, we provide branding and media consultancy. This video touches on the success of our new approach to social in 2018 – a tactic we call ‘Micro Thought Leadership’, resulting in 1 in 3 visitors to their website downloading a report. Note that all the video shown in this film was produced by Redwood.
Case Study Telling customer-first B2B stories for CHEP
B2B stories delivered from the customers' point of view
Establishing the right customer-first content purpose, and drawing it through the organisation, from internal comms to owned channels. Developing the right content and assets for the salesforce to ensure every member of the CHEP team delivers the right message to their clients.
Redwood insight: Retail
Redwood insight: Retail
For over 35 years, we've worked with some of the world's leading fashion and retail brands to create content that showcases products brilliantly, helps shoppers make great purchase decisions and builds brand loyalty.
Expertise Redwood's three service layers
Redwood's three service layers
This is a video of a Keynote presentation, clarifying how Redwood broaches and then perfects each project, from genesis to delivery.
Work / AkzoNobel A product demo with a twist
Proving every part of the content journey can be brilliant
Challenge: AkzoNobel needed product demos to show that their Easycare range lived up to the promises made in their ATL campaign
Solution: Who said product demos had to be boring? A little drama (and fruit smoothie) goes a long way when you want to really show how something works
Redwood insight: Finance
Redwood insight: Finance
We develop expert financial content for diverse audiences, with different needs and at different stages in their lives. Whether it is for a sophisticated stockbroker audience, a millennial audience taking control of their money for the first time, or entrepreneurs running and growing their businesses, our content is consumer-first and designed to help our clients and their customers achieve their goals.
Redwood insight: B2B
Redwood insight: B2B
We work with some of the world's largest and most complex organisations to deliver effective content strategies. We create simplicity and clarity across their content output, with new models and processes to meet their business objectives.
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