Colin Kennedy

Colin Kennedy CEO

Movie buff, still a creative at heart

What’s your own true story?
Two decades as an entertainment editor. Launched mags and websites. Worked in a newsroom for Metro. Redwood is my first agency job. Came as a creative, now CEO. 
 
What makes Redwood different?
It’s that Journalism x Creativity mix. I am far from the only person to have worked in both worlds. 
 
Why do you focus so much on True Stories?
Because that’s what journalism at its best offers – a search for deeper truths. And the truth is if your brand needs a 30-second fiction then there are better agencies for that. We like to keep it real.
 
You’re a creative and CEO. Why is the idea of Creative Leadership so important?
First of all, we don’t think creativity is the job of one department. But yes, creative leaders in consumer media are expected to make commercial decisions and we think that letting them do that for our clients delivers more speed, more clarity and more value.
Sarah Brayton - Chief Strategy Officer

Sarah Brayton Chief Strategy Officer

Data queen, expert in curls, loveliest person at Redwood

What’s your own true story?
 
I’m an insight-led Strategist. I love working out what makes people tick!  I thrive on unearthing powerful insights that can stimulate Redwood’s creative process and drive real impact for our Clients. I joined Redwood 18 years ago as a graduate and so understand the unique impact world-class Content can have for brands. My career started in Ad-Planning and I’m now the Chief Strategy Officer.
 
What makes Redwood different?
 
Our passion for finding and telling the stories that work in equal measure for brands and consumers.
 
Why do you focus so much on True Stories?
 
Because it has never been more important for brands to authentically build connection and trust.  True Stories is Redwood’s way of helping our Clients own their authentic narrative. We then use our insight and creative expertise to bring our Clients’ True Stories to life.
Dan Jude - Global Creative Lead, Google & YouTube

Dan Jude Global Creative Lead, Google & YouTube

What’s your own true story?
 
Former magazine editor, start-up CMO and creative strategist. Now in my second stint at Redwood, this time heading up Google & YouTube globally – the fastest growing account in the agency’s 36-year history.
 
What makes Redwood different?

We’re not a pure content agency, we’re not an ad agency. We’re truly integrated – with deep storytelling at the heart. Oh, and the people. No one ever leaves for good, myself included – there’s a reason why.
 
Why do you focus so much on True Stories?

Because there’s enough noise out there, and I don’t believe we should add to the clutter. Telling true stories allows us to contribute something meaningful to culture, to feed the conversation with something real in an age of clickbait, ephemeral advertising and fake news.
 
Global Creative Lead – how is that different from Creative Director?
 
Based on my own varied background, I like creatives who are strategic and increasingly commercial and client facing. Being a Global Creative Lead isn’t just about making beautiful work. It’s about building meaningful relationships with clients on a global scale, and creating content for them that really moves the needle.
Lauren Priestley - Creative Director, Google & YouTube

Lauren Priestley Creative Director, Google & YouTube

Martin Bubb - Senior Art Editor

Martin Bubb Senior Art Editor

Paul Kurzeja

Paul Kurzeja Chief Creative Officer

honorary Welshman, man in black, rockstar

What do you do at Redwood?
Chief Creative Officer
What did you do before working at Redwood?
Creative Director at wallpaper*
What do you do when you’re not working at Redwood?
Sunbathe and surf in West Wales – the new California…
What are you proudest of from your time at Redwood so far?
So many things… winning hard-fought pitches… hiring and guiding top creatives – who go on to produce amazing work while having a good time… delivering work that clients love… working with some of the world’s leading photographers and filmmakers…
One more thing… what book are you reading right now (be honest)?
‘Homo Deus’ by Yuval Noah Harari
Paula Bernal - Designer

Paula Bernal Designer

Paul Quarry - Executive Creative Director

Paul Quarry Executive Creative Director

Jez Dutton

Jez Dutton Digital Director

Puggle lover, Everton fan, tech collector

What do you do at Redwood?
I head up the digital output across our clients, specifically strategic innovation, partnerships and channel opportunities

What did you do before working at Redwood?
I spent way too long working in London agencies on digital strategy and planning for local and global brands – everything from FMCGs to F1

What do you do when you’re not working at Redwood?
Take too many pictures of my pet puggles and faff about with filters on Snapseed

What are you proudest of from your time at Redwood so far?
Getting this agency website project completed on time and under budget. Pretty much unheard of!

One more thing… what book are you reading right now (be honest)?
David Rock’s ‘Your Brain at Work’

Rebecca Tanqueray - Brand Agents Editor, Barclays

Rebecca Tanqueray Brand Agents Editor, Barclays

Wayne Holder

Wayne Holder Digital Design/UX Director

cricketer, prankster, UX obsessive

What do you do at Redwood?
I research, plan, design, prototype and build digital stuff
What did you do before working at Redwood?
Researched, planned, designed, prototyped and built more digital stuff. I’ve worked in digital development for 25 years and have designed and launched numerous websites and apps including Mirror, The Independent, and Maxim.
What do you do when you’re not working at Redwood?
Play cricket and golf, and then whatever my wife and kids tell me to do
What are you proudest of from your time at Redwood so far?
Building a working fireplace using foam board, magic tape and an iMac.
One more thing… what book are you reading right now (be honest)?
Seriously, ‘War and Peace’ by Leo Tolstoy
Steve Martucci - Strategy Director

Steve Martucci Strategy Director

still a goth at heart

What do you do at Redwood?
I am Strategy Director with particular responsibility for Barclays and B2B accounts

What did you do before working at Redwood?
A long time ago, I was Business Manager at a firm of architects

What do you do when you’re not working at Redwood?
Living in Brighton means I’m always busy with friends and family coming to stay. I also make sure that I go and see my children (well, they are 21 and 18 now!)

What are you proudest of from your time at Redwood so far?
Devising, developing and launching the successful Parenting Club for Boots

One more thing… what book are you reading right now (be honest)?
The epic ‘Anna Karenina’ by Leo Tolstoy

James Crutchfield

James Crutchfield Finance Director

mountain biker, chatterbox, eternal optimist

What do you do at Redwood?
Keep the ship running efficiently – and keep clients happy with the numbers

What did you do before working at Redwood?
I’ve worked in commercial finance roles for the last 16 years across a range of industries from the NHS to a FTSE 50 company

What do you do when you’re not working at Redwood?
Spend as much time as possible up mountains

What are you proudest of from your time at Redwood so far?
Being part of a truly synergistic team

One more thing… what book are you reading right now (be honest)?
‘Prisoners of Geography’ by Tim Marshall

Gavin Green

Gavin Green Automotive Consultant

wordsmith, Aussie, car encyclopaedia

What do you do at Redwood?
I work with the automotive teams to help ensure top editorial standards so clients and their customers love our work

What did you do before you worked with Redwood?
Global PR director for Land Rover. Before that editorial director for all the motoring magazines from Emap, the publishing company

What do you do when you’re not working with Redwood?
I still write for many magazines. I cycle and walk my dog.

What are you proudest of from your time with Redwood so far?
Helping to produce customer magazines and digital work to the highest consumer magazine editorial standards

One more thing… What book are you reading right now (be honest)?
‘Those Who Leave and Those Who Stay’ – book three of Elena Ferrante’s Neapolitan novels. I just wish I could read it in Italian

James Lynch

James Lynch Content Director, Virgin Media

perfectionist, dog whisperer, music nerd

What do you do at Redwood?
I make sure everything we do is brilliant and bang on brand. But I also watch a lot of telly, read a lot of internet and drink a lot of tea…

What did you do before working at Redwood?
I’ve done a bit of it all tbh, everything from consumer PR and music journalism to social media marketing. Most recently I was at BBH, where I set up and managed their Editorial team.

What do you do when you’re not working at Redwood?
I cycle, play football, hang out with dogs, eat, drink and stay up too late.

What are you proudest of from your time at Redwood so far?
Being part of the amazing Virgin Media website migration work.

One more thing… what book are you reading right now (be honest)?
The Underground Railroad by Colson Whitehead.

Phil Lane

Phil Lane Head of Film

secret lemonade drinker, movie poster collector, black belt in BBQ

What do you do at Redwood?
I’m a Director/Producer and Head of Film
What did you do before working at Redwood?
As a freelance Director and Cameraman, I worked on commercials, TV, promos and music documentaries. Highlight: going on two world tours with one of the best-selling groups of all time. Lowlight: almost being responsible for a gig of 30,000 people being cancelled
What do you do when you’re not working at Redwood?
I enjoy a lot of tasty food as my wife is an incredible cook. And I’m keen on photography. I shoot and home process 35/120mm film
What are you proudest of from your time at Redwood so far?
Introducing Fight Club into Redwood, but everyone knows the first rule, right?! Or getting the whole company to lip sync battle
One more thing… what book are you reading right now (be honest)?
‘Swimming to Cambodia’ by Spalding Gray
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